Covid-19 lessons may help Introduction We are nearing a tipping point in how we consume information. Truth is steadily losing ground to falsehood. Misinformation, disinformation, and malinformation are spreading at pandemic scale—rapid, contagious, and increasingly difficult to contain. Generative AI has supercharged the problem, making falsehoods cheaper to produce and more convincing than ever. Social media platforms amplify them at lightning speed. As the saying goes, a li